Tuesday, 11 September 2012

What is your Motivation?

There are a number of personal reasons why people start their own business. Some see an opportunity, some suffer a personal situation such as redundancy or unemployment, whilst others have a family history of self employment or consider it as a way of earning their living.

What has made you decide to work for yourself? What are your motives?

Thinking about your motivations can help you think about the goals you may set yourself and provides a measurement for success as defined by you and not as defined by others looking at your business externally.
Understanding your motivations will help you identify the real purpose of your business and its aims and objectives. So for example, if it is a bigger house for your growing family, then how will the business generate the cash for this?To help you think about your true motivation for starting your business, we have created a downloadable document available via our web site at

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