Can you make small transformations in different areas of your business to contribute to your business growth? It is really just a systemised approach that is required. Can you:
- Increase the number of leads you generate - marketing
- Convert more prospects into customers - sales
- Get paid more - pricing strategy
- Sell more to each customer - cross sales
- Encourage customers to buy more often - sales and service
- Increase the lifetime of each client - Retention policy
However be sure about your direction. Who do you want as a customer? Who is your ideal customer (eg sector, size, age, personaility, fee level, terms, trading position etc). Then understand what THEY really want.So if your strategy is similar to these 6 steps, then are they customers that will be easier to convert because of your focus, willing to pay or buy more and be loyal to you?
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