Average email campaign performance

The 2012 UK email marketing benchmark report shows a modest increase in email open rates.
Across all industries the average results for UK SME email marketing campaigns were:

• Open rate: 18.35%
• Click-through rate: 2.95%
• Unsubscription rate: 0.15%
• Click-to-open rate: 15.42%
• Unsubscribe-to-open rate: 0.97%

How do your email communications perform? What helps your 'open' rates?
 
If you do not know yours, then please give us a call about our InTouch email marketing software
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