Personal branding

Have you considered how you appear to your customers and prospects? Not just your physical appearance, but with social networking sites, the term personal branding is taking a whole new empathsis. Businesses that are checking out your business, are now likely to be checking out the key people. For example, reviewing your profiles on LinkedIn or Twitter and your own web site.But also consider how your employees are positioning themselves. What are they saying to your prospects? So perhaps you need to consider a corporate approach to profile building?