When analysing our marketing activity, we have always found our newsletters be one area that achieves the results we desire.Email newsletters are a powerful tool that can be used to boost your marketing efforts, without draining your marketing budget. They provide a platform to discuss issues happening in your market, your customers’ potential concerns due to economic shifts and new tips, tools or products.They are also a way of keeping in touch with your network on a regular basis, reminding your contacts about your business and how you can help them or their contacts.Offering a newsletter benefits you in multiple ways, including:
Helping to build your email list
Establishing you as an expert in your service or product arena
Providing a great reason to reach out to your list – keeping your company Top Of Mind
Enabling you to establish a strong Loyalty program
Driving traffic to your site
However you should avoid key mistakes such as sending unsolicitated emails or using your newsletter simply as a brag piece or an advertisement. Each communication should have a clear “call to action” and always include contact information and links to your web site.
There are 4 key stages for your communications. Database, delivery success, open success, conversion.Here at A1 we can help you send email communications such as newsletters and promotional messages in the following ways:
DIY - use of the online software tool InTouch. See web site or request a demo
SUPPORT - we can oversee your DIY, to ensure you are delivering communications to your objectives.
INTEGRATED - we can help build your communications, once you have provided the content
FULL SERVICE - we can source the content, design and send the communication, providing valuable feedback
To find out more about these support services, then please call us on 01865 378559
No comments:
Post a Comment