Customer aquisition - the challenges of the current climate

The current financial climate brings many challenges in running our businesses. Not more so than with our marketing efforts to aquire new customers.
Three big challenges presented in this climate are (1) The prospects reluctance to spend more money (2) It's more expensive as a result to recruit each customer and (3) Your pricing will see much more pressure.
So how are you proactively approaching these challenges? Those that are not and think it is business as usual are those we are seeing hit hard with recruitment and revenue both down.
Consider your value proposition, know and target your ideal customers and position your offering with benefits different to your price points.

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