Tuesday, 9 February 2010

Converting leads to sales

Our most popular articles over recent months have been around the subject of finding more customers.
Our enquiries with clients and contacts tells us that the enquiries have not dropped off as much as expected, but the conversation is much more difficult with greater competition for the business. So here are our 7 areas to help improve your chances of converting your enquiries.
Measure and be aware of your conversion rates.
Track enquiries to sale with a lead mangement system as it can take a few contacts to close.
Know your target audience, why you can truly help them and focus on it.
Never over promise what you can deliver.
Know what presentation of your business wins more often than not, systemise the approach and use it.
Observe your sales people winning, share success and develop others.
Don't forget to ASK for the business.

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