Friday 19 October 2012

High C brings Compliance to the organisation


We enjoy working with Thomas International as an accredited provider of the personality and behavioural analysis reports, using D.I.S.C. profiling.
So what value to your organisation does someone who is High C profile provide? 

Compliance with exacting standards to avoid error, trouble or danger.

Concentrating on detail
Operating under controlled circumstances
Being diplomatic with people
Assessing trouble and risk
Enforcing quality and directives
Monitoring and controlling
Fault finding
Analysing in depth
Improving standards
Fact finding

Tuesday 16 October 2012

High S brings Steadiness to the organisation


We enjoy working with Thomas International as an accredited provider of the personality and behavioural analysis reports, using D.I.S.C. profiling.
So what value to your organisation does someone who is High S profile provide? 

Steadiness in performing work to consistently produce in a predictable manner.

Developing specialist skills
Concentrating on the job in hand
Stabilising excited people
Completing tasks thoroughly 
Maintaining consistency
Persistence
Adhering to procedure
Supporting others
Providing a service
Listening attentively


Wednesday 10 October 2012

High I brings Influencing to the organisation


We enjoy working with Thomas International as an accredited provider of the personality and behavioural analysis reports, using D.I.S.C. profiling.
So what value to your organisation does someone who is High I profile provide? 

The influencing of people to act positively and favourably.

Making favourable impressions
Verbalisation
Motivating people to act
Generating enthusiasm
Entertaining people
Radiating optimism 
Cultivating relationships
Gaining commitment
Boosting morale
Demonstrating concern for others

Tuesday 9 October 2012

Customer aquisition - the challenges of the current climate


The current financial climate brings many challenges in running our businesses. Not more so than with our marketing efforts to aquire new customers.
Three big challenges presented in this climate are (1) The prospects reluctance to spend more money (2) It's more expensive as a result to recruit each customer and (3) Your pricing will see much more pressure.
So how are you proactively approaching these challenges? Those that are not and think it is business as usual are those we are seeing hit hard with recruitment and revenue both down.
Consider your value proposition, know and target your ideal customers and position your offering with benefits different to your price points.

www.a1-marketing.co.uk

Monday 8 October 2012

High D brings Drive to the organisation


We enjoy working with Thomas International as an accredited provider of the personality and behavioural analysis reports, using D.I.S.C. profiling.
So what value to your organisation does someone who is High D profile provide? 

Drive to accomplish results in spite of opposition or antagonistic circumstances.

Getting results
Expediting action
Accepting challenge
Venturing into the unknown
Making decisions
Questioning status quo
Trouble shooting
Challenges self and others
Assuming authority
Creating instant solutions

Thursday 4 October 2012

Optimise your marketing

When working with our clients in A1 Marketing, we first establish what they are doing well and optimise this activity before introducing too many activities into the marketing mix.
Yes, often you need to have a diverse approach to the market considering all forms of marketing that are most approriate for your market place and communicating consistently. However if you do something well and it gets results, we would recommend that you maximise this area first and do really well before moving onto a new area of activity.
Too often we see business owners trying anything and everything, but not doing one thing especially well. So take a marketing activity, review the successes and areas for development, improve, systemise into your everyday work as if a daily habit, then test and measure your future outcomes.
So, for example, having a web site will cost you the same to set up whether you drive traffic to this or not.
Take advertising. It may be working, but could it give you an even better return? Is the headline a hook? Does the copy read well? What is your effective call to action?
So, optimise what you do before trying too many new activities
.

www.a1-marketing.co.uk