Social media is being used by the majority for promotion or information gathering. At a recent breakfast of the Oxford Business Network, Alice Elliott, spoke about the subject and I took away the phrase 'manage the noise'. This changed my use of social media overnight and reduced my time commitment, but improved my outcomes. We now use Twitter, Blogger, LinkedIn and facebook to send out our messages, but also collect information on what others are saying about our keyword areas. But in a much more focused manner, instead of trying to speak to or listen to everyone!
If you are not using Social media, then we recommend a look at the way of marketing your business as soon as possible.