So how do you write a press release which will catch the eye of a busy editor or journalist? These tips were produced by Bytestart.co.uk.
The key to writing a good press release is to keep it short and to the point, well structured and relevant. The perfect press release would not only be related to the recipient's business area, but should also be newsworthy. Using my own experiences of reading several thousand releases over the past few years, here are some key steps to writing that perfect press release.
1. Make your Press Release Newsworthy
2. Write a Good Headline
3. Summarise the key points
4. First Paragraph is crucial
5. Quotes
6. Notes to Editors
7. Keep it Short and Sweet
8. Relevancy
9. Style & Formatting
10. Hire an Expert
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