Tuesday 6 September 2011

Systemise your business growth

Can you make small transformations in different areas of your business to contribute to your business growth? It is really just a systemised approach that is required. Can you:



  1. Increase the number of leads you generate - marketing

  2. Convert more prospects into customers - sales

  3. Get paid more - pricing strategy

  4. Sell more to each customer - cross sales

  5. Encourage customers to buy more often - sales and service

  6. Increase the lifetime of each client - Retention policy

However be sure about your direction. Who do you want as a customer? Who is your ideal customer (eg sector, size, age, personaility, fee level, terms, trading position etc). Then understand what THEY really want.So if your strategy is similar to these 6 steps, then are they customers that will be easier to convert because of your focus, willing to pay or buy more and be loyal to you?

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