Reviewing your marketing material

How often do you review your marketing material? When was the last time you changed something on your web site or on a printed document?Our experience indicates that many small businesses don't have the time to review their material on a regular basis, so the trend is to leave the content as it is until a major overhaul is required.We would recommend that you are regularly reviewing your online and offline marketing material to ensure the messages are current and are working for you. If you are not tweaking your material, then you are not testing your marketing to see if there is a better way of attracting more business. We suggest that testing and measuring should always be on your marketing agenda. We would also suggest the involvement of a third party in your review. You will know your business better than anyone, you may know what your customers really want, but sometimes the material does not give a clear and concise message to someone outside of your business. The external eye can be invaluable to help put youself in your customers shoes and identify the messages that encourages them to buy.