At the last breakfast meeting of the Oxford Business Network, our speaker Alice Elliott, spoke on the subject of 'The use of Social networking in your marketing mix'. Alice spoke with expertise about Twitter, Facebook, LinkedIn and Blogs. She certainly made an impression as I received 8 LinkedIn requests that day!
There was concern about the time commitment, however Alice made the important point about "controlling the noise" and managing your time to maximise its effectiveness.
Follow Alice on her blog at Thoughts of a Visual Marketer or her helpful Alice's blogging blog
Follow Mike Foster and A1 at LinkedIn or Twitter http://twitter.com/A1groupoxford