Over the last few months, we have been exploring the use of forums and if it is a good use of our time. We have found that if you find the right forum for your business, then they can be invaluable, however, choose the wrong one (a bit like a networking group), then it can be a total waste of time.
We have recently won new work from discussions within a financial based discussion forum, learnt some new useful information to integrate into our business model and also generated enquiries for our bookkeeping franchise, simply by sharing our expertise or creating new discussions. By launching forums for a couple of our clients and voluntary groups, we have found a new strategic direction for consideration when areas of interest in that business or group have been discussed in the forum.
However can we rely on everything that is posted? We have seen a number of replies or comments acting as advice to a question that has been technically incorrect and sometimes very misleading. So, as always, we recommend to check the sources with other information when approriate. As always continue to measure the value of using areas like forums, but we do believe the right ones can help your marketing, competitor awareness, research and decision making.
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