Controlling the personal use of Facebook in the office can sometimes be the biggest headache for many business owners, but perhaps channelling that interest of an employee for the benefit of your business can be a excellent move.
Use of Facebook and other social media continues to grow. With the launch of a new app for the Iphone almost every hour and the media driving online readership, online usage for our messages will only increase.
Having seen the benefits of Facebook recently for a new product launch as part of a marketing model we implemented, we have recently then seen the potential downside if your presence is not managed. It was fantastic for raising awareness of the new product, even exciting to see the 'following' numbers grow and grow. It was also another way of interacting with the potential customers, as comments have to be proactively managed and the postings reviewed regularly.
However human nature appears to be a strange animal to manage! Very few people added positive comments, although many 'likes' were clicked on a regular basis as the product launch took place. But then a negative comment gets added to the page without even being raised with the business! So it is too easy for someone to comment from a distance as it is less personal for them or is our culture changing so much that this is how people now work and communicate?
One key move we have made for this Facebook representation is to work closely with a small group of the followers, so now if anything even slightly negative appears (sometimes from the competitors, so obvious!) then these followers jump on the comment with overwhelming positive reactions. Thereby now making the fear of potentially receiving negative comments something the business looks forward to!
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