Friday, 22 June 2012

Average email campaign performance

The 2012 UK email marketing benchmark report shows a modest increase in email open rates.
Across all industries the average results for UK SME email marketing campaigns were:

  • Open rate: 18.35%
  • Click-through rate: 2.95%
  • Unsubscription rate: 0.15%
  • Click-to-open rate: 15.42%
  • Unsubscribe-to-open rate: 0.97%

How do your email communications perform? What helps your 'open' rates?

If you do not know yours, then please give us a call about our InTouch email marketing software
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