When
working with our clients in A1 Marketing, we first establish what they are
doing well and optimise this activity before introducing too many activities
into the marketing mix.
Yes, often you need to have a diverse approach to the market considering all
forms of marketing that are most approriate for your market place and
communicating consistently. However if you do something well and it gets
results, we would recommend that you maximise this area first and do really
well before moving onto a new area of activity.
Too often we see business owners trying anything and everything, but not doing
one thing especially well. So take a marketing activity, review the successes
and areas for development, improve, systemise into your everyday work as if a
daily habit, then test and measure your future outcomes.
So, for example, having a web site will cost you the same to set up whether you
drive traffic to this or not.
Take advertising. It may be working, but could it give you an even better
return? Is the headline a hook? Does the copy read well? What is your
effective call to action?
So, optimise what you do before trying too many new activities.
www.a1-marketing.co.uk
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